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Influencer marketing: what can we know about it ?

If you work in the travel and hospitality industry, getting promoted for a service or product is a great advantage. So, the new marketing concept allows to use celebrities to promote brands through different existing social networks. Discover here, what influencer marketing is all about.

Why do we talk about influencer marketing?

Influencer marketing is a form of marketing that uses the image of influencers to promote a brand, a service or a product. Thus, the influencer uses his social network accounts to promote the product or brand. This will allow his followers to not only identify him as the brand, but also to seek to use this brand as well. This way, the company that created it will be able to see its sales increase considerably. For more information, go to

In addition, we are in an era where digital, through social media, have made digital marketing develop. From this was born the profession of influencer which allows to have millions of followers on accounts. They are therefore contacted by marketing agencies for a contract of work concerning influencer marketing, with the aim of reaching the most people through influencers.

What is the purpose of influencer marketing?

Influencer marketing is one of the best marketing strategies. Indeed, it allows to increase the visibility of the brand, the service or the product through social networks by influencers. This means that customers are informed in real time of offers. Moreover, this way of proceeding allows customers to remain loyal to the brand and to be aware of new products.

Moreover, influencer marketing helps to increase the awareness of the service or product. As for influencers, they help increase the company's sales and reassure their subscribers about the quality of the product.

Influencer marketing is a very important strategy for any company wishing to increase its turnover and at the same time its notoriety.